电子商务专业简介

发稿时间:2022-07-18 浏览次数:457

郑州职业技术学院电子商务专业成立于2004年,2005年开始招生,每年招生规模为220人左右,现归属电子商务学院,是河南省特色专业,创新行动发展计划骨干专业。

专业培养目标:培养理想信念坚定,德智体美劳全面发展,具有一定的科学文化水平,良好的人文素养、职业道德和创新意识,精益求精的工匠精神,具备网络营销、电商平台运营、网站编辑与网页美工、电子商务数据分析、电子商务客户服务等职业能力,从事网页设计、网店运营、电子商务数据分析、网络客服等工作的复合型技术技能人才。

就业方向:1)网站前端设计:网页设计、网站美工、网站前台代码优化等;2)网站运营:网络编辑、网站策划、网络客户服务、网站数据监控和数据分析;3)网络营销:SEO(搜索引擎优化)、SEM(搜索引擎营销)等;4)电子商务运营:电子商务项目管理、电子商务活动的策划与运作、第三方电子商务平台管理等。

教育教学:该专业现有专任教师7人,其中副教授1人,讲师2人,“双师型”教师6人。在专业建设过程中,不断创新人才培养模式,优化课程体系,做到专业设置与产业人才需求精准对接,人才培养质量稳步提升。教师指导学生参加河南省及郑州市电子商务技能竞赛荣获团体一等奖7项;二等奖8项,真正实现以赛促学、以赛促教。

校企合作:与中教畅享(北京)科技有限公司、博导前程信息技术股份有限公司、世邦工业科技集团、郑州投控科技产业园区发展有限公司等企业共建校内外实习实训基地,突出电子商务网页设计、电子商务运营和推广、网络营销、电子商务数据分析等职业能力的培养,满足学生校内课程实训、专业综合实训和顶岗实习,提升了学生综合实践能力,增强了学生的就业竞争力,实现了零距离上岗。


The Electronic Commerce major of Zhengzhou Technical College was established in 2004, and began to enroll students  from 2005. The annual enrollment scale is about 220 students. Now it belongs to the College of E-commerce, which is the characteristic major of Henan and the major of innovation  development plan.

Cultivation objectives: to cultivate composite technical and skilled (skillful in areas like online marketing, e-commerce platform operation, website editing and webpage art, e-commerce data analysis, e-commerce customer service, web design, online store operation, e-commerce data analysis, and online customer service etc.) talents who have firm ideals and beliefs, comprehensively develop in all moral education, intellectual education, physical education, aesthetic education, and labor education aspects, own good humanistic literacy, professional ethics, creative thinking, and craftsmanship spirit.

Employment direction: 1) Website front-end design: web design, website art, website front-end code optimization, etc.; 2) Website operation: web editing, website planning, online customer service, website data monitoring and data analysis; 3) Internet marketing: SEO(search engine optimization), SEM (search engine marketing), etc. 4) E-commerce operation: e-commerce project management, planning and operation of e-commerce activities, third-party e-commerce platform management, etc.

Education and teaching: There are 7 full-time teachers in this major, including 1 associate professor, 2 lecturers, and 6 double-qualified teachers. During the construction process of this major, we constantly innovate the talent training model, optimize the curriculum system, and achieve accurate docking of professional settings and industrial talent needs, to steadily improve the quality of talent. Teachers guided the students to participate in Henan and Zhengzhou E-commerce Skills Competition and won 7 first prizes and 8 second prizes in team competition, which truly realize the purpose of promoting learning and studying through competition.

College-enterprise cooperation: Jointly build in-school and out-of-school practice training bases with Zhongjiao Changxiang (Beijing) Technology Co., LTD., iBodao Future Information Technology Co., LTD., Shibang Industrial Technology Group, Zhengzhou Investment Control Technology Industrial Park Development Co., LTD., highlighting the training of professional abilities such as e-commerce web design, e-commerce operation and promotion, network marketing, e-commerce data analysis, etc. These programs meet the needs of the students' on-campus curriculum training, professional comprehensive practical training and on-the-job practice, improve the students' comprehensive practical ability, enhance the students' employment competitiveness, and achieve zero-distance employment.