跨境电子商务专业简介

发稿时间:2022-07-18 浏览次数:594

郑州职业技术学院跨境电子商务专业成立于2019年,2020年开始招生,每年招生规模为80人左右,设两个教学班,现归属电子商务学院。

专业培养目标:培养德、智、体、美、劳全面发展,具有良好职业道德和人文素养,掌握跨境电子商务领域相关专业理论知识,具备跨境电子商务网络营销、活动策划、平台运营等能力,从事跨境电子商务平台运营及数据分析、视觉营销、网络客服等工作的高素质技术技能人才。

就业方向:1)跨境电子商务企业如网上商城类:如eBay、速卖通、亚马逊、敦煌网、中国制造网等;2)传统外贸企业;3)跨境物流企业,主要面向跨境运输仓储服务企业,如海外仓、船公司、免税区等,从事跨境物流系统筹划、运作等管理工作;政府及事业单位:4)各级政府及事业单位从事电子政务的策划、运营、维护与管理的相关工作。

教育教学:该专业现有专任教师4人,均为硕士学位,其中副教授一人,该专业与电子商务专业和商务数据分析与应用专业共享教育教学资源资源。2019年4位教师赴广西南宁参加跨境电子商务培训并取得跨境电子商务师证书; 2020年参加全国“畅享杯”跨境电子商务技能大赛,荣获学生组团体2等奖1项,教师组3等奖1项;2021年参加全国“畅享杯”跨境电子商务技能大赛,获得教师组1等奖1项,二等奖1项,学生组1等奖1项,三等奖2项。

校企合作:与世邦工业科技集团股份有限公司、郑州投控科技产业园区发展有限公司签订有校企合作协议,开展订单培养、共建实习就业基地、教学、科研及产学合作等方面的工作。 

The Cross-border E-commerce major of Zhengzhou Technical College, which now belongs to the College of E-commerce, was established in 2019 and began to enroll students from 2020. The annual enrollment scale is about 80 students with 2 teaching classes.

Cultivation objectives: to cultivate composite technical and skilled (skillful in areas like cross-border e-commerce network marketing, activity planning, platform operation etc.and can be engaged in cross-border e-commerce platform operation and data analysis, visual marketing, network customer service and other work) talents who have firm ideals and beliefs, comprehensively develop in all ‘moral education, intellectual education, physical education, aesthetic education, and labor education’ aspects, own good humanistic literacy, professional ethics, creative thinking, and craftsmanship spirit.

Career direction: 1) cross-border e-commerce enterprises such as online shopping malls: such as eBay, Sell-through, Amazon, Dunhuang, Made-in-China, etc.; 2) traditional foreign trade enterprises; 3) Cross-border logistics enterprises, mainly for cross-border transport and warehousing service enterprises, such as overseas warehouses, shipping companies, duty-free zones, etc., engaged in cross-border logistics system planning, operation and other management; Government and public institutions;  4) Work related to the planning, operation, maintenance and management of e-government at all levels of government and institutions.

Education and teaching: There are 4 full-time teachers in this major, all of whom have master's degrees, including one associate professor. This major shares education and teaching resources with e-commerce major and business data analysis and application major. In 2019, 4 teachers went to Nanning, Guangxi to participate in cross-border e-commerce training and obtained the cross-border e-commerce teacher certificate. In 2020, we participated in the National ITMC Cross-border E-commerce Skills Competition, and won the 2nd prize of the student group and the 3rd prize of the teacher group.In 2021, we participated in the National ITMC Cross-border E-commerce Skills Competition, and won the 1st prize and the 2nd prize of the teacher group, and won the 1st prize and the 3rd prize of the student group.

School-enterprise cooperation: This major has signed school-enterprise cooperation agreements with SBM machinery Company and Zhengzhou Toukong Technology Industrial Zone Development Co.,LTD. This major works with enterprises to train students in order, build internship and employment bases, teaching, scientific research and industry-university cooperation.